- SERIES
- Field notes — insights from the build
- DISCIPLINE
- Interactive commerce
- ENTRIES
- 4 published
- ISSUE
- 2026
Field notes.
Practical thinking from building product configurators, connected ecommerce systems and an international retail operation of our own. Select an entry to read it.
INDEX — 4 ENTRIES
What does a product configurator cost in 2026?
Realistic price bands, the variables that move them, and how to avoid paying production money before the difficult idea is proven.
3 MIN READ →INS-002VISUAL METHOD2D vs 3D product configurators
When images and rules are enough, when real-time 3D earns its cost, and how to choose without buying technology for its own sake.
3 MIN READ →INS-003STRATEGYWhy complex products need a digital showroom
A product page displays information. A digital showroom turns uncertainty into a guided, commercially useful buying journey.
3 MIN READ →INS-004OPERATOR NOTEFrom an eBay account to a multi-market retailer
Six lessons from growing PP-AV into an international commerce operation with five connected sales tools.
3 MIN READ →START HERE
What is your product making customers work too hard to understand?
Prove the difficult part first, in a focused Prototype Sprint — £625 to £3,000 + VAT, credited in full against the build.