- VENTURE
- Phoenix Projectors AV — our own retail business
- SECTOR
- Home cinema & AV — specialist retail
- SCOPE
- Professional Configurator Suite + Enterprise Commerce Core
- STATUS
- Live and trading
A specialist retailer, rebuilt as a digital showroom.
Five connected buying tools, live product logic and international multi-channel commerce — built to make complex home-cinema decisions feel clear.
SHEET 01 — THE SYSTEM
One journey. Five specialist tools.
Each tool works on its own, but the Cinema Room Planner brings them together. Room data, product choices and commercial rules travel through the experience and come back as one system specification.
Room Planner
The master journey
Audio Designer
Layout & compatibility
Projector Selector
Room-led matching
Screen Finder
Material guidance
3D Cabinet
Live visual configuration
SHEET 02 — IN ACTION
Show the work moving.
Short, silent interface films let decision-makers understand the capability in seconds. Each can open into a longer narrated walkthrough without slowing the page.
SHEET 03 — CONNECTED COMMERCE
Built beyond a single storefront.
The platform supports PP-AV's direct specialist channel while extending the business across eight Amazon marketplaces and eBay's global network.
PP-AV.com
The richest guided experience: specialist tools, complete systems and direct customer support.
Visit PP-AVAmazon International
A dedicated Phoenix Projectors AV presence operating across eight Amazon marketplaces.
View Amazon storeeBay Global
An established international channel extending product discovery and customer reach worldwide.
View eBay storeSHEET 04 — UNDER THE SURFACE
Built around commercial rules.
The visible interface is one layer. Product relationships, compatibility, pricing and ecommerce hand-off are what make the tools useful as sales infrastructure.
- Responsive guided journeys
- Room-led product recommendations
- Interactive 3D visualisation
- Clear alternatives and compatibility guidance
- One complete system summary
- React and TypeScript interfaces
- Three.js real-time 3D
- Server-authoritative product pricing
- WooCommerce purchasing hand-off
- Structured for an AI advisory layer
SHEET 05 — PROVEN CAPABILITY
One live project. Two service levels.
PP-AV demonstrates both an advanced configurator programme and the wider commerce core needed to turn those tools into a connected international platform.
Professional Configurator Suite
Shown through five advanced customer-facing planning, selection and configuration tools.
- Product and compatibility rules
- Dynamic specification and pricing
- 2D guidance and real-time 3D
- WooCommerce basket integration
Enterprise Commerce Core
Shown by the complete system connecting guided selling, direct ecommerce and international marketplace operations.
- Unified multi-tool customer journey
- Direct PP-AV commerce
- Eight Amazon marketplaces and eBay Global
- Multi-brand, trade and AI-ready architecture
THE OUTCOME
A digital retailer that behaves like a knowledgeable showroom.
A scalable commercial platform that helps customers explore confidently before they ever speak to a salesperson — and gives PP-AV an experience marketplaces cannot reproduce.
PP-AV is not a concept showing what Blueprint Code AI could build. It is a live commerce business demonstrating what we have already built.
THE METHOD TRANSFERS
The industry changes. The method transfers.
Look at PP-AV and substitute your own industry. The same repeatable approach sits underneath — which is what makes this a method, not one lucky design.
Whether the product is a cinema system, piece of furniture, sports kit, technical installation or made-to-order product, the challenge is often the same: help customers understand their options, make compatible choices and move confidently towards purchase.
That is where PP-AV stops being merely a home-cinema case study and becomes evidence that Blueprint Code AI's approach can be repeated commercially.
YOUR PRODUCT
Could your sales journey work like this?
Every build starts with a Prototype Sprint — one to four weeks, £625 to £3,000 + VAT, credited in full against the build.